There are 3 fundamental segments that need to connect for a design to come to life. Theory and execution, and then the coordination between those two. Each demanding its own expertise and experience for the whole to work out. This is what we do every day. We use our design skills to translate creative impulse, which in turn is deeply rooted in our training and experience in how to build something. Isolation to our flat screens does nothing to help us understand the realities of how materials behave, connections work and structures support themselves. Years of hands-on practice and insight into the process of manufacturing and installation, enable us to design around facts. This allows for efficiency and flexibility within the entire process, saving time and costs.
"But proficiency in a craft is essential to every artist. Therein lies the prime source of creative imagination." BAUHAUS Manifesto, Walter Gropius 1919